Sara Danielsson


Sara Danielsson is a graphic designer and multidisciplinary currently based out of Malmö, Sweden. Her practice encompasses the mediums of visual identity, editorial design, animation and illustration. Combining digital and analogue processes using texture, movement, and experimentation, she produces work that feels contemporary and exciting while retaining a tactile, humanistic quality. 

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“Thats Crazy” posters, 2025    
Do we choose to look and dress a specific way because it’s a genuine expression of our personality, or out of a desire to be perceived by others as the kind of person we want to be? What do the most obvious visual traits about us emphasize or hide about our true selves? For an exhibit with the theme “Hidden” organized by Konstfrämjandet Skåne, I chose to photograph my classmates and edit their photos in a way that would emphasize unique visual traits and fashion statements.