Malmö-based company WePack wanted a simple and easily identifiable logo for their smartwatch accessory site, klockarmband.se. As this site would need to be translated into many different languages, they wanted a logo that transcended words and that would be consistent across all iterations of the site. Using Figma, I created a simple icon evoking watchstrap components interacting with each other in a flowing and gentle way. Three years later, this logo is still featured prominently on their website despite a recent redesign, and it is also featured on all Klockarmband packaging material.