Sara Danielsson


Sara Danielsson is a graphic designer and multidisciplinary artist from Portland, Oregon currently based out of Malmö, Sweden. Her practice encompasses the mediums of visual identity, editorial design, animation and illustration. Combining digital and analogue processes using texture, movement, and experimentation, she produces work that feels contemporary and exciting while retaining a tactile, humanistic quality.

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“AAH!” poster, 2024    
This poster was created for a school assignment at Östra Grevie folkhögskola. We were asked to design a poster or other work of art based on conversation or dialogue we had overheard. In my apartment building, there is a very loud and disruptive young boy who often screams in the stairwell, bangs and slams on doors repetitively and runs up and down throughout the building. At this point I had not seen the boy in question, yet his noisy outbursts had a tremendous impact on my daily life. I wanted my poster to feel as visually cacophonous as the boy’s outbursts, yet also indicate that this boy was a mystery to me. Sourcing stock photos and era-accurate 3D models from Internet Archive, I depicted him as a blocky, distorted jumble of facial features inspired by early 2000’s computer graphics.